Unlock the

  psychological secrets 

of the world's best marketing

Choice Hacking helps you learn how to use psychology & behavioral science to create soulful, simple, and salient marketing.

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 Hello and Welcome! ðŸ‘‹ 
My name is Jen Clinehens, I'm the founder of Choice Hacking.
  
I created this site with the mission to help 100M marketers and entrepreneurs supercharge their work using marketing psychology and behavioral science. 

After years spent perfecting customer experiences for global brands like AT&T, McDonald's, and Adidas, I saw first-hand how marketing psychology & behavioral science could help:

✅ Change customer behavior
✅ Create more effective and meaningful experiences 
✅ Inspire new products
✅ Empower creativity
✅ And more...

 Why not start by taking a look at my most popular case studies? 

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Courses

Want to upskill your marketing (and your resume or CV)? My certified courses can help.

Weekly Podcast

This story-driven podcast explores how the world's biggest brands use psychology and behavioral science, all in around 10 minutes. 

YouTube Channel

Ever wanted to know how you can use psychology and behavioral science to "grow like the greatest" brands? Now you can with these video case studies.

Books

From psychology and behavioral science to solving "impossible problems," my books can help you create more meaningful marketing and customer experiences.

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