Unlock the

  psychological secrets 

of the world's biggest brands

No matter the size of your brand, Choice Hacking helps you learn how to use psychology & behavioral science like the world's the biggest brands so you can create magnetic, meaningful marketing.

🚀 Learn marketing psychology in <5 minutes a week with my FREE newsletter >> 

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Courses

Supercharge your marketing skills with my certified courses.

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Free Case Studies

Unlock the psychological secrets of brands like Netflix, IKEA, Apple and more.

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Consulting & Training

Solve your toughest challenges with science, not guesswork.

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 Hello and Welcome! 👋 
My name is Jen Clinehens, I'm the founder of Choice Hacking.
  
I created this site with the mission to help 100M marketers and entrepreneurs supercharge their work using marketing psychology and behavioral science. 

After years spent perfecting customer experiences for global brands like AT&T, McDonald's, and Adidas, I saw first-hand how marketing psychology & behavioral science could help:

✅ Change customer behavior
✅ Create more effective and meaningful experiences 
✅ Inspire new products
✅ Empower creativity
✅ And more...

 Why not start by taking a look at my most popular case studies? 

Trusted by some very

  smart cookies... 

Choice Hacking's resources are used by people at some of the world's leading companies:  

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Courses

Want to upskill your marketing (and your resume or CV)? My certified courses can help.

Consulting 

I can help you supercharge your marketing, customer experience, and user research (just like I've done with brands like McDonald's, Adidas, and AT&T). 

Weekly Podcast

This story-driven podcast explores how the world's biggest brands use psychology and behavioral science, all in around 10 minutes. 

YouTube Channel

Ever wanted to know how you can use psychology and behavioral science to "grow like the greatest" brands? Now you can with these video case studies.

Books

From psychology and behavioral science to solving "impossible problems," my books can help you create more meaningful marketing and customer experiences.

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🚀 Learn  marketing psychology  in

<5 mins a week (for free)

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 Supercharge my inbox

 I can make your marketing magnetic. 

Hello! I'm Jen Clinehens,

Marketing CX Strategist & 

Founder of Choice Hacking. 

I help B2C brands create digital experiences, marketing comms & user research 

 >> Need a personalized project? Get in touch >>  

 ASK A QUESTION 

15 Minutes of Video Messaging

Great if you have a burning question about marketing psychology, customer experience strategy, applied behavioral science or user research.

$50

One-time fee. Price in USD.
Currently booked 2 weeks out.

 HAVE A CONVERSATION 

60 Minutes of 1:2:1 Conversation

Let's dig into your marketing comms, user experience, or customer journey.
I can help you crack a frustrating issue in no time flat.

$500

One-time fee. Price in USD.
Currently booked 4 weeks out.

 GET ONGOING SUPPORT 

Advisory Support

Have a more meaty problem that needs to be solved? You can keep me on retainer for advice, or set me on a tough to crack challenge. 

$1200/mo

Advisory Support:

Billed monthly. Cancel anytime. Price in USD.