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  psychological secrets 

of the world's best marketing

Choice Hacking helps you learn how to use psychology & behavioral science to create soulful, simple, and salient marketing.

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Case Studies

Unlock the psychological secrets of brands like Netflix, IKEA, & Apple.


Win more pitches & make better marketing with behavioral science & AI.

 Hello and Welcome! 👋 
My name is Jen Clinehens, I'm the founder of Choice Hacking.
I created this site with the mission to help 100M marketers and entrepreneurs supercharge their work using marketing psychology and behavioral science. 

After years spent perfecting customer experiences for global brands like AT&T, McDonald's, and Adidas, I saw first-hand how marketing psychology & behavioral science could help:

✅ Change customer behavior
✅ Create more effective and meaningful experiences 
✅ Inspire new products
✅ Empower creativity
And more...

 Why not start by taking a look at my most popular case studies

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