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  psychological secrets 

of the world's biggest brands

No matter the size of your brand, Choice Hacking helps you learn how to use psychology & behavioral science like the world's the biggest brands so you can create magnetic, meaningful marketing.

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 Hello and Welcome! đź‘‹ 
My name is Jen Clinehens, I'm the founder of Choice Hacking.
I created this site with the mission to help 100M marketers and entrepreneurs supercharge their work using marketing psychology and behavioral science. 

After years spent perfecting customer experiences for global brands like AT&T, McDonald's, and Adidas, I saw first-hand how marketing psychology & behavioral science could help:

âś… Change customer behavior
âś… Create more effective and meaningful experiences 
âś… Inspire new products
âś… Empower creativity
âś… And more...

 Why not start by taking a look at my most popular case studies

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 I can make your marketing magnetic. 

Hello! I'm Jen Clinehens,

Marketing CX Strategist & 

Founder of Choice Hacking. 

I help B2C brands create digital experiences, marketing comms & user research 

 >> Need a personalized project? Get in touch >>  


15 Minutes of Video Messaging

Great if you have a burning question about marketing psychology, customer experience strategy, applied behavioral science or user research.

One-time fee. Price in USD.
Currently booked 2 weeks out.


60 Minutes of 1:2:1 Conversation

Let's dig into your marketing comms, user experience, or customer journey.
I can help you crack a frustrating issue in no time flat.

One-time fee. Price in USD.
Currently booked 4 weeks out.


Advisory Support

Have a more meaty problem that needs to be solved? You can keep me on retainer for advice, or set me on a tough to crack challenge. 

Advisory Support:

Billed monthly. Cancel anytime. Price in USD.