Supercharge growth & engagement
with science,
not guesswork.
Choice Hacking helps experience designers and marketers understand the human problems behind business challenges.
Consulting + Training
Want to upgrade your work (or your team) with some applied Behavioral Science skills?
Trusted by people at the
world's biggest brands
Choice Hacking's resources are used by marketers and product designers
at some of the world's leading companies:
Psychology & Behavioral Science are like jet fuel for customer experience.
Choice Hacking resources make applied behavioral science simple and practical.
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Weekly Podcast
This story-driven podcast explores how the world's biggest brands use psychology and behavioral science, all in around 10 minutes.
YouTube Channel
Ever wanted to know how you can use psychology and behavioral science to "grow like the greatest" brands? Now you can with these video case studies.
Books
From psychology and behavioral science to solving "impossible problems," my books can help you create more meaningful marketing and customer experiences.
Courses
Want to learn how you can apply behavioral science and psychology to your work? These courses can help.
Latest Articles
Created by experts to solve real-world business problems
Hello and Welcome! 👋
My name is Jen Clinehens, I'm the founder and managing director of Choice Hacking.
In 2021, I created this site with the mission to help 100M marketers, user experience folks, and entrepreneurs (ethically) supercharge their work with psychology and behavioral science.
After years spent perfecting omni-channel customer experiences for global brands like AT&T, McDonald's, and Adidas, I saw first-hand how science could amplify best-in-class strategies to:
✅ Change customer behavior
✅ Create more effective and meaningful experiences
✅ Inspire new products
✅ Empower creativity
✅ And more...
When I was coming up, there wasn't a lot of reliable or inspiring content out there for business-minded folks to apply these principles, so I started writing some blog posts to help my clients better understand these principles. Those posts caught fire and a few short years later Choice Hacking was born!
Some places you might've spotted our experts:
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