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Brands win when they know what makes buyers tick

Choice Hacking helps you grow your business using marketing psychology, behavioral science, neuroscience, and more.

You might’ve spotted us in:

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the next web logo
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brainy business
The image features a logo with the initials "plm" in bold, pink letters adorned with star embellishments. Above, it reads "pretty little marketer" in a circular pattern, subtly hinting at insights into consumer behavior. The background is light pink.

Welcome, nice to meet you 👋 

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Hello! 👋 I'm Jen Clinehens (MS, MBA), founder and Managing Director of Choice Hacking.

Choice Hacking helps marketers and entrepreneurs grow their businesses by learning what makes their buyers tick - the psychology, behavioral science, and neuroscience behind customer behavior. 

You can learn more about myself and Choice Hacking by checking out our free resources:
We work with brands of all sizes via training, coaching, and consulting. From startups getting ready to launch to scale-ups that need guidance on their next steps to Fortune 500 brands like McDonald's, T-Mobile, and Starbucks (click here to read some testimonials and case studies).

Choice Hacking Academy also offers a variety of training formats to help grow your skills: self-directed video courses, workshops, and the all-access lifetime Pro Membership.

I hope you join us 😊
-Jen

❌ Stop Random Acts of Marketing
✅ Start Choice Hacking

Marketing feels like it’s constantly changing. 

But when you understand what makes buyers tick – how they think, make decisions, and ultimately act – you can build your business on what doesn’t change (instead of a mysterious algorithm or the trend of the week).

🚀 Get Started with Free Resources 

Podcast

A top 50 podcast in 35+ countries, each 12-minute episode uncovers the psychological secrets of the world's most fascinating brands.

Newsletter

Weekly marketing psychology insights to 2x your business without being slimy, unethical, or tricking people into paying you. 

Instagram & YouTube

Join 25k+ entrepreneurs and marketers getting a daily dose of marketing psychology on Instagram and YouTube.

👑 Personalized Support to Grow Your Business

Pro Membership

Get unlimited course and workshop access, a lifetime of live marketing support, and more benefits that will grow your business.

Personalized Support

Get unstuck in your business with one-to-one consulting or coaching help from a marketing and customer experience expert.
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Trusted by People at Brands Like 👇

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Alessandro B.

Thank you Jennifer Clinehens for sharing the insights of your job, inspire other people and let them grow, personally and professionally! (Translated from French)

Nandini A.

Thank you Jennifer Clinehens for giving us top-notch material on marketing psychology and inspiring me… definitely follow Jennifer and learn from her content as well! 💯

Lacey B.

🧠 I’m a total geek for user & behavioral psychology’s application to various brand experiences — and Jennifer Clinehens’ Choice Hacking is a treasure trove of gems 💎

Becca L.

Loving the latest from Jennifer Clinehens [Choice Hacking], if you aren’t following her and love psychology and branding you are missing out. #branding #psychology

Ruth D.

The Gucci of behavioural science & marketing podcasts. Does that say it all? Jen’s content is incredible… Perfect for busy pro’s. Practical and entertaining.

Gabriel B.

This weekend I dived into one of the most well-structured books I came across this year about human behaviour – ⚡ Choice Hacking by 👉 Jennifer Clinehens

Actionable and insightful, this book should be on the desk of every entrepreneur and decision-maker.