Unlock the
psychological secrets
of the world's best marketing
Choice Hacking helps you learn how to use psychology & behavioral science to create soulful, simple, and salient marketing.
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Hello and Welcome! 👋
I created this site with the mission to help 100M marketers and entrepreneurs supercharge their work using marketing psychology and behavioral science.
After years spent perfecting customer experiences for global brands like AT&T, McDonald's, and Adidas, I saw first-hand how marketing psychology & behavioral science could help:
✅ Change customer behavior
✅ Create more effective and meaningful experiences
✅ Inspire new products
✅ Empower creativity
✅ And more...
Trusted by some very
smart cookies
Choice Hacking's resources are used by people at some of the world's leading companies:
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Courses
Want to upskill your marketing (and your resume or CV)? My certified courses can help.
Weekly Podcast
This story-driven podcast explores how the world's biggest brands use psychology and behavioral science, all in around 10 minutes.
YouTube Channel
Ever wanted to know how you can use psychology and behavioral science to "grow like the greatest" brands? Now you can with these video case studies.
Books
From psychology and behavioral science to solving "impossible problems," my books can help you create more meaningful marketing and customer experiences.
On a mission to help 100M marketers make business more human using psychology and behavioral science.
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