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psychological secrets
of the world's best marketing

Choice Hacking helps you learn how to use psychology & behavioral science to create soulful, simple, and salient marketing.
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Courses
Want to upskill your marketing (and your resume or CV)? My certified courses can help.
Weekly Podcast
This story-driven podcast explores how the world's biggest brands use psychology and behavioral science, all in around 10 minutes.
YouTube Channel
Ever wanted to know how you can use psychology and behavioral science to "grow like the greatest" brands? Now you can with these video case studies.
Books
From psychology and behavioral science to solving "impossible problems," my books can help you create more meaningful marketing and customer experiences.