[eBook] 25 Cognitive Biases and How to Use Them to Make Better Decisions in Life, Work, and Experience Design

Hi everyone! 

First, thank you again for being a Choice Hacking subscriber - your support helps bring to life educational resources like this.

I wanted to share this eBook I’ve created exclusively for Choice Hacking subscribers. “25 Cognitive Biases and How to Use Them to Make Better Decisions (in work, life, and experience design)” defines the cognitive biases below and how to design for them. It includes definitions and questioning strategies to overcome:

1. Self-serving Bias
2. Affect Heuristic
3. Halo Effect
4. Groupthink
5. Sunk Cost Fallacy
6. Overconfidence
7. Confirmation Bias
8. Loss Aversion
9. Dunning-Kruger Effect
10. Optimism Bias
11. Hindsight Bias
12. Planning Fallacy
13. Mere Exposure Effect
14. Normalcy Bias
15. In-group Favoritism
16. Hyperbolic Discounting
17. Anchoring Bias
18. Illusion of Control
19. Survivorship Bias
20. Endowment Effect
21. Narrative Bias
22. FOMO
23. Actor/Observer Bias
24. Gambler’s Fallacy
25. Cashless Effect

Click here to download the eBook.