[eBook] 25 Cognitive Biases and How to Use Them to Make Better Decisions in Life, Work, and Experience Design

Jennifer Clinehens

minute read

Hi everyone! 

First, thank you again for being a Choice Hacking subscriber - your support helps bring to life educational resources like this.

I wanted to share this eBook I’ve created exclusively for Choice Hacking subscribers. “25 Cognitive Biases and How to Use Them to Make Better Decisions (in work, life, and experience design)” defines the cognitive biases below and how to design for them. It includes definitions and questioning strategies to overcome:

  1. Self-serving Bias
  2. Affect Heuristic
  3. Halo Effect
  4. Groupthink
  5. Sunk Cost Fallacy
  6. Overconfidence
  7. Confirmation Bias
  8. Loss Aversion
  9. Dunning-Kruger Effect
  10. Optimism Bias
  11. Hindsight Bias
  12. Planning Fallacy
  13. Mere Exposure Effect
  14. Normalcy Bias
  15. In-group Favoritism
  16. Hyperbolic Discounting
  17. Anchoring Bias
  18. Illusion of Control
  19. Survivorship Bias
  20. Endowment Effect
  21. Narrative Bias
  22. FOMO
  23. Actor/Observer Bias
  24. Gambler’s Fallacy
  25. Cashless Effect

Click here to download the eBook


About Jen Clinehens
Jen Clinehens headshot
Welcome to Choice Hacking! 
My name is Jen, I'm the founder and managing director of Choice Hacking.  I've spent my career perfecting omni-channel customer experiences for brands like AT&T, McDonalds, Adidas and more using the power of behavioral science, psychology, and AI. 

Now I spend my time writing case studies and creating courses to help others supercharge their work with science.

My team and I also love helping brands solve their biggest marketing and experience challenges - if that sounds like you, please get in touch to learn more.