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Social Proof: Casper Mattresses

Reviews: Customer reviews can be used to express social proof, as in this example from a Casper email. Interestingly, this email is triggered when a customer has put something into a basket but not yet purchased. Casper is combining an abandoned basket email with social proof to both remind customers of what they're missing as well as convincing them to buy the item through social proof. 

Casper eCommerce Email Authority

More examples of Social Proof

Social Proof: ScoutIQ
Social Proof: Van Halen
Social Proof: Kix Cereal
Social Proof: Richmond Sausages
Social Proof: OptinMonster
Social Proof: UserEcho