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Reciprocity: Magnolia

Onboarding Offers: Offers customers a promo code or coupon in your onboarding sequence is a great way to convince them to buy again. They don't want to miss out on this coupon or promotion, and the power of reciprocity makes them more likely to return your "gift" of a coupon with further purchases. 

More examples of Reciprocity

Reciprocity: DuoLingo
Reciprocity: GoToMeeting
Reciprocity: McDonald’s
Reciprocity: Creative Market
Reciprocity: Peloton
Reciprocity: Starbucks Loyalty