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Reciprocity: Peloton

Goodwill Gesture: Peloton automatically refunded customers who ordered and were waiting on their base model bike purchase because a surprise new product - Bike+ - was announced, resulting in a price reduction on the base model. 

Peloton Reciprocity


More examples of Reciprocity

Reciprocity: DuoLingo
Reciprocity: GoToMeeting
Reciprocity: McDonald’s
Reciprocity: Creative Market
Reciprocity: Peloton
Reciprocity: Starbucks Loyalty