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Reciprocity: Starbucks Happy Hour

BOGO (Buy One Get One Free): This holiday Happy Hour offer from Starbucks drives sales through both the Power of Free and reciprocity - giving customers a free coffee can drive people who wouldn't purchase to come into the store more often, and even spread a little holiday cheer within their social circle by giving away a free festive coffee. 

Starbucks Reciprocity

More examples of Reciprocity

Reciprocity: DuoLingo
Reciprocity: GoToMeeting
Reciprocity: McDonald’s
Reciprocity: Creative Market
Reciprocity: Peloton
Reciprocity: Starbucks Loyalty