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Reciprocity: Starbucks Loyalty

Loyalty stamps for purchase: One of the best examples of digital loyalty programs is Starbucks’ star program - users get stars for purchases in store and can redeem them for product. Although the free product is a result of their own purchases, customers can feel the same need for reciprocity as they do in a “free gift” scenario.

More examples of Reciprocity

Reciprocity: DuoLingo
Reciprocity: GoToMeeting
Reciprocity: McDonald’s
Reciprocity: Creative Market
Reciprocity: Peloton
Reciprocity: Starbucks Loyalty