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Reciprocity: GoToMeeting

Product trial: By providing a free trial of its standard product, GoToMeeting makes customers more likely to reciprocate by buying the product. 

GotoMeeting Reciprocity

More examples of Reciprocity

Reciprocity: DuoLingo
Reciprocity: GoToMeeting
Reciprocity: McDonald’s
Reciprocity: Creative Market
Reciprocity: Peloton
Reciprocity: Starbucks Loyalty