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Commitment/Consistency: Guess

Post a Picture: By asking customers to share a picture of them using your product, brands can get a low-stakes public commitment to their brand. Guess jeans asked TikTok users to show how they lived “in my denim.”

Guess Jeans Consistency Commitment


More examples of Commitment/Consistency

Commitment/Consistency: Meraki
Commitment/Consistency: REI
Commitment/Consistency: Guess
Commitment/Consistency: Bonobos