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Scarcity: Amazon

Limited Stock: In this example from Amazon, limited stock is clearly displayed near the “add to cart” button. 

Amazon Scarcity

More examples of Scarcity

Scarcity: Michael Aram Design
Scarcity: Wall Street Journal
Scarcity: John Lewis
Scarcity: Booking
Scarcity: Amazon
Scarcity: eBay
Scarcity: Holland and Barrett