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Scarcity: Holland and Barrett

Hour glass: In this example from British health food retailer Holland & Barrett, the discount provided by a promo code drops every few hours. So in 3 hours or so, this coupon will be worth 15% off, in 6 hours it’s worth 10% and so on. 
Holland Barrett Scarcity

More examples of Scarcity

Scarcity: Michael Aram Design
Scarcity: Wall Street Journal
Scarcity: John Lewis
Scarcity: Booking
Scarcity: Amazon
Scarcity: eBay
Scarcity: Holland and Barrett