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What is Scarcity?

This principle states that “opportunities seem more valuable to us when their availability is limited.” The psychological pain of losing out on something is twice as powerful as the pleasure of winning. 

Scarcity in the Real World

Potential loss is more motivating than potential gain. For example, when homeowners are told how much money they could lose each month from poor insulation, they’re more likely to insulate their homes as compared to those told how much money they could save. 

scarcity house

How to apply Scarcity

How to apply scarcity

Example Vault: Scarcity

Scarcity: Michael Aram Design
Scarcity: Wall Street Journal
Scarcity: John Lewis
Scarcity: Booking
Scarcity: Amazon
Scarcity: eBay
Scarcity: Holland and Barrett