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Goal Gradient: Duolingo

Duolingo is a master of using the Goal Gradient Effect to keep people engaged. Each section of the material is broken down into smaller subsections, each with its own mini progress bar.

Duolingo combines the Goal Gradient Effect with chunking, a psychological learning technique. Chunking is a process by which big groups of information (the Spanish language, for example) are broken down into smaller parts. Then these parts are grouped by common elements. In the case of Duolingo, they chunk subjects into smaller topics like “Family,” “Time,” and “Sizes.”

By combining the Goal Gradient Effect and chunking, Duolingo creates an experience that makes it easy for users to stick to learning a language.

Duolingo Goal Gradient Chunking


More examples of Goal Gradient

Goal Gradient: Rdio
Goal Gradient: Peloton
Goal Gradient: Starbucks Loyalty
Goal Gradient: Duolingo
Goal Gradient: Uber