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Commitment/Consistency: REI

Membership: Outdoor store REI offers a co-op membership for only $20. Once a customer signs up, they get lots of free perks and can even get paid money from their REI annual dividend - a way that REI pays back co-op members a share of their profits. By offering a low-stakes commitment, REI increase the chances that customers will be loyal to the store in the long-term.

REI Co-op Membership Commitment

Source: REI.com


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Commitment/Consistency: REI
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