ALL courses are now OPEN FOR ENROLLMENT!

Learn more here.

Commitment/Consistency: REI

Membership: Outdoor store REI offers a co-op membership for only $20. Once a customer signs up, they get lots of free perks and can even get paid money from their REI annual dividend - a way that REI pays back co-op members a share of their profits. By offering a low-stakes commitment, REI increase the chances that customers will be loyal to the store in the long-term.

REI Co-op Membership Commitment


More examples of Commitment/Consistency

Commitment/Consistency: Meraki
Commitment/Consistency: REI
Commitment/Consistency: Guess
Commitment/Consistency: Bonobos