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Bizarreness Effect: Burger King McWhopper

Unexpected Connections: For World Peace Day, Burger King combined their Whopper sandwich with rival McDonald's Big Mac, to create the bizarre McWhopper sandwich. Customers were struck by the combination of two familiar words - McDonalds and Whopper - in a way that not only caught attention but drove sales for Burger King as well.  

Bizarrness Effect McWhopper

Source: REI.com


More examples of Bizarreness Effect

Bizarreness Effect: Penguin Books
Bizarreness Effect: Snickers