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Bizarreness Effect: Snickers

A new take on a familiar package: When Snickers launched their campaign, "You're not you when you're hungry", they also launched a new take on an old package. They replaced the Snickers name with descriptions of who or what you might be if you were hungry (rebellious, sleepy, impatient, etc.). This is a great example of getting customers' attention with a bizarre spin on a familiar touchpoint. 

Snickers Bizarreness Effect

More examples of Bizarreness Effect

Bizarreness Effect: Penguin Books
Bizarreness Effect: Snickers