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Cashless Effect: Amazon One Click Ordering

Amazon is the Terminator of eCommerce — it's ever-evolving, learning, and growing. Because so many people shop at Amazon, it's able to test on a massive scale, which gives them the benefit of learning on a massive scale as well. So it's no surprise that when it comes to eliminating friction and the "pain of payment" from their experience, Amazon is ahead of the curve.

The Cashless Effect is apparent in many parts of Amazon's experience, but 1-Click ordering is the primary example. Described by the company as a system that "places your order automatically and lets you skip the shopping basket."

Not only that but, the first time you place an order, 1-Click ordering is automatically enabled. Any following order you make will be charged to your default payment method and delivered to your default address.

To learn more about this principle, check out the Choice Hacking article here

Amazon One Click Cashless Effect

More examples of Cashless Effect

Cashless Effect: Panera Bread