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Peak-end Rule Examples

What is the Peak-end Rule?

This principle states that people judge an experience based on how they felt at its peak and its end, not the average of every moment. For example, 50% of the satisfaction of a meal is attributed to the quality of the dessert or final course – also known as the "Baked Alaska Effect" in food service. 

To read more about the Peak-end Rule, click here to read the Choice Hacking article, or click here to listen to Episode 103 of the Choice Hacking podcast - "The Peak-end Rule"

Below you'll find the Example Vault sorted by the Peak-end Rule  - stay tuned, this Vault will be updated regularly.


Example Vault: Peak-end Rule

Peak-end Rule: Chickfila