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Confirmation Bias: Adidas

"Complete Your Look": After a customer buys an item - especially in categories like fashion, where their choice is subjective - is a great opportunity to sell them complementary items. This email from athletic fashion brand Adidas does just that.

This email could be improved by acknowledging which product the customer originally bought, then referencing items that help create a total look. For example, if the customer bought a pair of track bottoms, Adidas could recommend a sweatshirt, shoes, and a pair of socks that color coordinate. 

Adidas Confirmation Bias

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Confirmation Bias: Adidas
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