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Confirmation Bias: Tarte Cosmetics

A virtual pat on the back: After a customer buys something, Tarte Cosmetics sends them this email - a great example of Confirmation Bias at work. Tarte also takes this opportunity to suggest some complementary products that would go with the customer's "good pick". 

Remember, when customers make a purchase, they take a risk, and they want to hear that their choice was a good one. 

More examples of Confirmation Bias

Confirmation Bias: Adidas
Confirmation Bias: Asana
Confirmation Bias: Mailchimp