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Scarcity: John Lewis

Popularity: In this example from British retailer John Lewis, the website displays how many people are viewing an item at the same time you are - this is a particularly powerful motivator in the sale section of their site. 

John Lewis Scarcity

More examples of Scarcity

Scarcity: Michael Aram Design
Scarcity: Wall Street Journal
Scarcity: John Lewis
Scarcity: Booking
Scarcity: Amazon
Scarcity: eBay
Scarcity: Holland and Barrett