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Unity: Bonobos

Checklist of commonalities: In this email, fashion brand Bonobos uses a checklist that customers can mentally complete. The subtle message of this checklist? You and Bonobos share a philosophy, and are united in your beliefs around what fashion is for (fitting perfectly, and getting compliments), as well as how fashion retail should work (an easy process with fast and free returns). 

More examples of Unity

Unity: Planet Fitness
Unity: Lady Foot Locker
Unity: Marines
Unity: Bonobos