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Unity: Planet Fitness

Shared purpose and values: Because Planet Fitness, an American gym franchise, positions itself as a gym for "normal people" - not bodybuilders and fitness junkies - they have "lunk alarms" in their gyms to discourage bad behavior. 

The Lunk Alarm is an excellent example of signaling unity not because of who a group is, but who they aren't.

Planet Fitness Unity

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Unity: Planet Fitness
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