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Goal Gradient: Peloton

The Goal Gradient Effect can help maintain engagement in an experience. In this email example, Peloton - the digitally-enabled spin bike - has sent an email to mark the milestone of exercising for 1,000 minutes. Not only does the email acknowledge this achievement, but it also shows what milestones are coming up next. That way, users stay motivated to keep exercising.

Peloton Goal Gradient

More examples of Goal Gradient

Goal Gradient: Rdio
Goal Gradient: Peloton
Goal Gradient: Starbucks Loyalty
Goal Gradient: Duolingo
Goal Gradient: Uber