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Fresh Start Effect: Arby’s

In this example from American fast food chain Arby's - whose tagline is, "We have the meats" - the brand has created a Fresh Start around a holiday - Oktoberfest. They've combined their new promotional sandwiches that come out in October, with a fresh start that most people know about, or celebrate. Thus was born the Meatoberfest, an off-beat example of the Fresh Start Effect in action. 

Arbys Fresh Start Effect

More examples of the Fresh Start Effect

Fresh Start Effect: Arby’s
Fresh Start Effect: UK Government
Fresh Start Effect: Rakuten Kobo
Fresh Start Effect: Superdry