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Fresh Start Effect: Banana Republic

Banana Republic recently sent this email with the subject line, “Get Fourth of July Ready! ??”. This email illustrates a solid Fresh Start strategy. An upcoming holiday combined with the social pressure of Independence Day parties and matched with two relevant promotions.

This email creates a subconscious narrative in customers’ minds. They think, “Yes, I can’t wait for the holiday. And they’re right — it’s a good excuse for a new outfit. Especially if there’s a sale.”

More examples of the Fresh Start Effect

Fresh Start Effect: Arby’s
Fresh Start Effect: UK Government
Fresh Start Effect: Rakuten Kobo
Fresh Start Effect: Superdry