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Fresh Start Effect: Apotek Hjärtat

Swedish pharmacy chain Apotek Hjärtat created a billboard that coughed whenever a smoker walked by, in an effort to get people to quit smoking. The Fresh Start Effect is actually in the timing of the ad - it was released to coincide with the New Year, a popular time for people to take advantage of the Fresh Start Effect to try and quit smoking. 

More examples of the Fresh Start Effect

Fresh Start Effect: Arby’s
Fresh Start Effect: UK Government
Fresh Start Effect: Rakuten Kobo
Fresh Start Effect: Superdry