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Fresh Start Effect: Bodybuilding.com

It’s become a little bit of cliche in marketing: “New Year, New You”. But Bodybuilding.com has good reason to apply this line to New Years’- they sell supplements, and many resolutions have a fitness component. Bodybuilding.com’s messaging, timing, and offer are the perfect Fresh Start trifecta.


More examples of the Fresh Start Effect

Fresh Start Effect: Arby’s
Fresh Start Effect: UK Government
Fresh Start Effect: Rakuten Kobo
Fresh Start Effect: Superdry