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Fresh Start Effect: Rakuten Kobo

This example from Kobo is an interesting one, as they’re creating a unique fresh start for each customer. Although this might not be an anniversary that customers are even aware of, bringing it to their attention is an excellent way to apply the Fresh Start Effect.

Fresh Start Effect Rakuten Kobo Email


More examples of the Fresh Start Effect

Fresh Start Effect: Arby’s
Fresh Start Effect: UK Government
Fresh Start Effect: Rakuten Kobo
Fresh Start Effect: Superdry