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Fresh Start Effect: Southwest Airlines

In this example from Southwest Airlines, they've reframed Tuesdays as "Travel Tuesdays". This attempt at creating a mental fresh start for customers by reframing a day of the week is common in advertising, but helps people better remember the offers and motivates them to act. 


Southwest Fresh Start Effect


More examples of the Fresh Start Effect

Fresh Start Effect: Arby’s
Fresh Start Effect: UK Government
Fresh Start Effect: Rakuten Kobo
Fresh Start Effect: Superdry