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Fresh Start Effect: Superdry

In this email, Superdry ties promotional messaging to payday messaging and sends it out on a Friday. And although Friday wasn’t payday for me, it was for most of Superdry’s customers. They tend to be younger adults who are more likely to get a weekly or bi-monthly paycheck on a Friday).

Super Dry Pay Day Fresh Start Effect 1
Superdry Fresh Start Effect Pay Day 2

More examples of the Fresh Start Effect

Fresh Start Effect: Arby’s
Fresh Start Effect: UK Government
Fresh Start Effect: Rakuten Kobo
Fresh Start Effect: Superdry