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Fresh Start Effect: Nationwide (UK)

British bank Nationwide (not to be confused with the American insurance company, Nationwide) combines the fresh start of payday with the new habit of saving in this print ad. According to research, only about half of the U.K. population saves money every month. To increase this savings rate, Nationwide created "Save Day = Pay Day." 

Nationwide UK Fresh Start Effect

More examples of the Fresh Start Effect

Fresh Start Effect: Arby’s
Fresh Start Effect: UK Government
Fresh Start Effect: Rakuten Kobo
Fresh Start Effect: Superdry