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Halo Effect: Burger King David Beckham

Celebrity Endorsement: Fast Food brand Burger King partnered with former professional soccer player David Beckham to launch its Strawberry and Banana Smoothies. By partnering with the famously good-looking Beckham, Burger King were able to generate buzz and a Halo Effect around what might otherwise be considered a boring product launch. 

More examples of the Halo Effect 

Halo Effect: Oprah’s Book Club