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Halo Effect: Dominos Pizza x Various Celebrities

Celebrity Endorsement: Pizza brand Dominos partnered with a host of celebrities in 2015, to launch their "emoji for pizza" campaign. In the example below, featuring actress Sarah Hyland, the brand benefits from the Halo Effect of Hyland's celebrity endorsement. 

More examples of the Halo Effect 

Halo Effect: Oprah’s Book Club