ALL courses are now OPEN FOR ENROLLMENT!

Learn more here.

Loss Aversion: McDonald’s U.S. Spicy Chicken Nuggets

The countdown clock is a classic application of the loss aversion principle - it gives users a tangible way to see exactly how much time they have to get the offer. This countdown clock is tied to the product's release (as opposed to the availability of the product), and still drives a need to not miss out.

McDonalds US Spicy Nuggets Loss Aversion

More examples of Loss Aversion

Loss Aversion: NASA
Loss Aversion: Facebook