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Power of Free: Walmart+

Offer: Walmart+ in uses the Power of Free in two main ways. First, through their offer. The program’s monthly fee includes free unlimited grocery delivery.

Free Trial: Second, Walmart+ uses a free introduction to get more people to try (and ultimately buy) the service. The brand knows that once people try Walmart+, they’re likely to stick around after their free trail runs out. 

Walmart Plus Power of Free

More examples of the Power of Free 

Power of Free: HelloFresh
Power of Free: Walmart+