Not a subscriber? 

Join 8,000+ marketers getting smarter in under 5 minutes a week.

Unlock the mysteries of marketing psychology for free👇 

[eBook] 12 Ways IKEA Used Psychology to Conquer Furniture

minute read

IKEA ebook cover


To download your premium PDF eBook, please click here


eBook Introduction Summary

Founded in 1943 by Ingvar Kamprad, IKEA sells ready-to-assemble furniture and home accessories. What started as a vision to bring interior design to the masses has grown to 433 IKEA stores operating in 52 countries. It’s been the world’s largest furniture retailer since 2008. 

To put those numbers into perspective, the brand sells a set of its Billy bookcases every ten seconds. It’s said that one in ten Europeans were conceived on an IKEA bed.

You might be familiar with the numbers, but did you know that IKEA uses psychology to help drive its success? 

In this eBook, we'll dive into the following principles and applications:

  1. The IKEA Effect in Furniture Assembly
  2. Peak-End Rule in TaskRabbit Acquisition
  3. Choice Overload Effect in Merchandising and Product Design 
  4. The Scarcity Effect in Store Design
  5. The Endowment Effect in Store Design 
  6. The Gruen Effect in Store Design 
  7. Priming Effect in the Food Court 
  8. Anchoring in the “Open the Wallet” Section 
  9. Sunk Cost Fallacy in Store Locations 
  10. Scarcity Effect and the Thrill of Novelty in Bulla Bulla 
  11. Temporal Distortion in Store Design 
  12. Peak-End Rule in Cafe Placement 

 


Newsletter

🚀 Join 8k+ subscribers who learn marketing psychology in

<5 mins a week with the free Choice Hacking newsletter

 Lastest Articles 

Make your business irresistible.

Hello! I'm Jen Clinehens,

Marketing CX Strategist & 

Founder of Choice Hacking


>> Read more about me on LinkedIn

Let's grow your businesses with salient, simple, and soulful experiences.

 INSTANT INSIGHT 

Customer Experience Audit

Part expert review, part strategic audit, part user research, and part diagnostic, I will record a 20-minute video of your experience and share my initial recommendations.

Learn more >>

 EXPERT SUPPORT 

Self-Directed Courses

Looking to increase sales, loyalty, or engagement with science, not (expensive) guesswork? Our courses can help.

Learn more >>

 SUPERCHARGE YOUR TEAM 

Training & Workshops

Let's get your team on the same page, supercharging their pitches, projects, and management with behavioral science and AI. 

Learn more >>