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Authority: Michael Aram Design

Michael Aram: Michael Aram Design uses a few signals of authority in the description of the artist himself. The words "award-winning" and the price point indicate an artist who has expertise and authority.

You can also find this touchpoint in the Authority and Scarcity sections of the Example Vault as it also applies these principles earlier in the email. 

Michael Aram Scarcity Authority

More examples of Scarcity

Scarcity: Michael Aram Design
Scarcity: Wall Street Journal
Scarcity: John Lewis
Scarcity: Booking
Scarcity: Amazon
Scarcity: eBay
Scarcity: Holland and Barrett