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Bizarreness Effect: Penguin Books

Unexpected Connections: When advertising its audiobook offering, Penguin books - a traditional print publisher - used the Bizarreness Effect to get customers to consider classic books in audio form. They've transformed the body of William Shakespeare into the shape of headphones to capture customers' attention with an interesting image and get them to consider a product that they might not have considered before seeing this ad. 

Bizarrness Effect Penguin Books

More examples of Bizarreness Effect

Bizarreness Effect: Penguin Books
Bizarreness Effect: Snickers