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Goal Gradient: Thread

Language: Thread, a subscription box that sends out curated outfits for men, can't do its job without having a fully registered user. So, they use the language of Goal Gradient to frame their request to complete registration. They apply this principle by using words like "you're almost there" and "a couple more details" to make it seem like customers only have a few easy steps to take to complete their task. 

Thread Goal Gradient

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