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Goal Gradient: Rdio

Checklists: Rdio knows that to get the maximum value out of its users, they need to complete the registration process. So, Rdio uses one of the classic applications of the Goal Gradient Effect - checklists. Even their copy "just one more quick step" makes it feel like customers are close to completion, rather than talking about how far they've come. 

Rdio Goal Gradient


More examples of Goal Gradient

Goal Gradient: Rdio
Goal Gradient: Peloton
Goal Gradient: Starbucks Loyalty
Goal Gradient: Duolingo
Goal Gradient: Uber