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IKEA Effect: IKEA Furniture

Co-Creation: IKEA Furniture is the inspiration behind the IKEA Effect (no surprise there!). Their flat-packed furniture requires customers to assemble the product themselves, creating an emotional bond with the brand that comes from co-creation. 

IKEA Furniture

Source: IKEA.com


More examples of the IKEA Effect

IKEA Effect: My Starbucks Idea
IKEA Effect: LEGO IDEAS
IKEA Effect: IKEA Furniture