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IKEA Effect: LEGO IDEAS

Open Source Innovation: LEGO's IDEAS platform is an open innovation site for customers to collaborate and co-create new LEGO sets. Customers can share ideas they feel should become LEGO sets - such as the Friends TV show set below - and the crowd then votes on the ideas they like the best. After voting, LEGO can choose to develop the concept into a product. 

LEGO Ideas IKEA Effect

Source: IKEA.com


More examples of the IKEA Effect

IKEA Effect: My Starbucks Idea
IKEA Effect: LEGO IDEAS
IKEA Effect: IKEA Furniture