Video: How Peloton used psychology to become a $25 billion fitness brand

I’m so excited to introduce the Choice Hacking YouTube channel, dedicated to exploring the ways the world’s biggest brands apply behavioral science and psychology to their customer experiences.

In each video, we use these real world examples to distill lessons that any business can apply to its customer experience— no matter the size or the industry.

If you enjoy the video, please consider liking and subscribing so more people can find our content, and you get notified whenever a new video is released — our goal for this video is to hit 500 likes, and every single one counts! 🙂

Click here for a direct link to the video or watch it below.

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I'll even send you a FREE eBook when you sign up: "5 Psychology and Behavioral Science Principles That Can Perfect Your Customer Experience."