January, 2022 - Choice Hacking

Case Studies

The Fascinating Psychology That Makes WORDLE So Addictive

Case Studies

5 Ways Target Uses Psychology to Perfect Its Experience

Fundamental Principles

Making Mistakes Work for You: What is the Pratfall Effect?

Case Studies

10 Ways Disneyland Used Psychology to Perfect Its Experience

Fundamental Principles

When Good Intentions Backfire: What is the Cobra Effect?