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Grammarly: Email Psychology Breakdown

minute read

Welcome emails are incredibly important for building customer relationships, driving brand engagement, and creating trust for your business. 

Here's an example of a Welcome email from AI writing tool Grammarly - what it gets right, what I'd change, and the psychology behind why.

You can watch the video breakdown below, or keep reading for a summary. 

1. Subject Line

❌ This subject line is a missed opportunity. They could easily add personalization to make it more engaging, but this is likely to be missed.

🧠 Cocktail Party Effect: We pay more attention to personal and personalized information, like our names.

2. Header Image

✅ Eye-catching, on-brand visual. 

❌ This visual doesn’t really do a job. I’d feature an image that brings to life all the places you can use Grammarly - it seems like that’s what this image is alluding to but it’s not clear at first glance.

3. "Most Popular" Section

✅ Nice bit of social proof.  

❌ This email could benefit from more emotional, evocative language. Using customer quotes to punctuate or explain each feature would be a nice way to use social proof with the added benefit of emotion. 

🧠Social Proof: We’re more likely to trust or try something when other people already trust and use it. 

4. "Other Great Ways to Use Grammarly" Section

❌ These headers should be more benefits-driven.

Instead of headers like “Grammarly Keyboard” I’d lead with a line like “Make your texts & emails clear and typo-free” or “Just because you’re on your phone doesn’t mean you’re any less professional.”  

5. "Can't Miss Features" Section

❌ These features feel a little thrown-in at the last minute. It’s worth testing if the email performs better without this section so that it’s a bit more single minded. 

🧠Cognitive Overload: If you ask people to do too much or think too hard, often they’ll just “nope” out. 


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