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The Choice Hacking Triple S Blueprint™: Why Simple, Salient, and Soulful Experience Win

minute read

Over my 20+ years of working with startups, scale-ups, and brands like McDonald's, AT&T, Adidas, and Starbucks I've developed the Choice Hacking Triple S Blueprint™. This is an approach to marketing that's built on behavioral science and marketing psychology techniques, the latest marketing effectiveness research, and a pragmatic approach to growing a business for the long-term. 

These principles guide our courses, community, coaching, and consulting work to help marketers and entrepreneurs avoid "random acts of marketing" and instead approach the practice in a more systematic and evidence-based way that empowers creativity. 

Choice Hacking Triple S Blueprint™

The Choice Hacking Triple S Blueprint™ says that Simple, Salient, and Soulful experiences win.

  • 🎯 Simple: Is this website easy to navigate and understand? Is it clear what I need to do next?
  • 🧠 Salient: Are the critical usability elements (CTAs, buttons, etc.) and messages easy to understand, notice, and remember?
  • ❤️ Soulful: Is this website emotionally engaging? Does it create an emotional bond or experience with its users?

You've probably spotted our Triple S Blueprint™ logo in various places across the site: 

Creating Simple, Salient, and Soulful customer experiences has proven business impact:

  • Simple experiences drive brand value, with the simplest publicly traded brands outperforming the market by 686% since 2009. (Siegel & Gale Brand Simplicity Index)
  • Salient: 66% of customers say they prefer meaningful experiences but 92% of companies fail to even deliver on basic customer experience promises. (McKinsey Report, 2018)
  • Soulful: 91% of customers are willing to advocate for businesses which they associate positive emotions and 92% are more likely to stay loyal. (Deloitte Digital)

If you want to grow your business with the power of marketing psychology, behavioral science, AI and the Triple S Blueprint™, learn more about the Choice Hacking Philosophy or check out my coursescommunitycoaching, and consulting offerings. 

About the author

Jen Clinehens, MS/MBA

Hi 👋 I'm Jen Clinehens (MS, MBA) the founder and Managing Director of Choice Hacking.

I started Choice Hacking in 2021 to help marketers and entrepreneurs figure out what makes buyers tick, and elevate their work using behavioral science, marketing psychology, and AI.

If you want to learn more, check out links to my newsletter, podcast, YouTube channel and other free resources below 👇


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