Growing brands with better engagement, loyalty, and customer experience 

(using predictive AI & behavioral science, of course!)


Hello! I'm Jen Clinehens (MS, MBA) the founder and Managing Director of Choice Hacking.

I started Choice Hacking in 2020 to help 100M marketers and entrepreneurs use behavioral science, marketing psychology, and predictive AI to create more effective and meaningful customer experiences. 


Who am I?

A passionate and trained educator

  • Teaching is in my blood (my mom was a teacher and reading specialist for 20+ years) and to me, nothing compares to communicating a complex subject in an interesting and engaging way for students.
  • I've taught students at every age - from graduate classes, MBA students, and retired folks all the way down to elementary school. 
  • Teaching isn't just something I've picked up - I've gone through extensive training including studying pedagogy and curriculum design at the graduate level. 
  • I probably like learning a little too much, after earning a Masters in Creative Brand Management from the VCU Brandcenter (dubbed the 'Harvard of Advertising'), I earned my MBA at the top-ranked Goizueta Business School at Emory University in Atlanta, Georgia.

An experienced professional

  • I've been lucky to have a career that's spanned client & agency-side roles, as well as multiple geographies including the US (my homeland), the UK (my home base), Europe, Canada, the Middle East & Africa, Australia, South America, and Asia. Some highlights include:
  • Helping McDonald's transform its in-store and drive thru experiences across the world
  • Working in corporate innovation at AT&T (the world's biggest telecoms company) to help launch new tech & transform their digital and retail channels
  • Work with brands like Starbucks, Adidas, Marks & Spencers (UK) and Lloyds Banking Group to create meaningful customer experiences that transcend (and connect) digital and physical channels
  • Helping make some of the world's biggest and best loyalty programs even better: AT&T Thanks, American Express' Plenti, Starbucks Rewards, O2 Priority, McDonalds' app, and many more.

Who I've worked with


How I can help

✅ I can help train your team. 

We work with virtual and in-person teams to provide training and workshops that solve your biggest challenges with science-based approaches: 

  • Win more pitches
  • More persuasive presentations
  • Better customer engagement
  • Better loyalty programs
  • Ensure creative effectiveness 
  • Customer Journey Mapping
  • Tackle a bespoke challenge

✅ I can provide self-directed learning. 

Choice Hacking Academy is full of certified courses and skill sessions designed to help you become a smarter marketer in only a few hours. Learn: 

✅ I can help improve your customer experience with consulting. 

We work with brands around the globe to improve retention, engagement, and customer experiences.

My career has allowed me the pleasure of working with brands like: 

  • McDonald's (Global incl. US)
  • AT&T (retail & online)
  • Adidas (retail & online)
  • Starbucks (loyalty & store experience)
  • M&S (UK retail experience)
  • Viacom (CRM)
  • Pepsi (EU digital experience)
  • Coca-Cola (US)
  • Lloyds Banking Group (digital & retail)
  • Compare the Market (CRM) 
  • BoConcept (store experience)

... and many more. Choice Hacking works with brands of all sizes, from established Fortune 500 brands to SME, startups, and scale-ups. 

✅ I can lend a hand to agencies or brands that want to establish CX or behavioral science practices. 

In my career I've successfully established and grown several CX and behavioral science groups. Along the way I've developed a proven process that can help you avoid some of the mis-steps I and others have made. 

✅ NEW: I can work with you 1-on-1 as coach.   

As a Board Certified Executive Coach and experienced senior marketer, I offer: 

  • Executive & Leadership Coaching
  • Business & Marketing Coaching
  • Group Coaching for Freelancers

My coaching spots are extremely limited, so read more and get in touch if you think it might be a good fit for you.