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The Surprising Truth About ‘Ugly’ Websites: How They Persuade with Powerful Mental Models
In 2018, Jigsaw - a research unit inside of Google - wanted to learn how conspiracy theories spread online. But…
The 4 Psychological Drivers of Conversion
Conversion - a topic that lots of marketers, entrepreneurs, and consultants tend overcomplicate. In reality, whether someone buys from you…
The Surprising Psychology That Makes Starbucks’ Pumpkin Spice Latte Irresistible
I have a confession to make - I’m a huge Starbucks fan. I know in some of your eyes that…
Coaching Case Study: From “Random Acts of Marketing” to Deeply Understanding the Buyer
Choice Hacking's personalized support gives technical founders a way to boost their marketing skills in one-on-one meetings with founder Jen Clinehens.…
The Choice Hacking Triple S Blueprint™: Why Simple, Salient, and Soulful Experience Win
Over my 20+ years of working with startups, scale-ups, and brands like McDonald's, AT&T, Adidas, and Starbucks I've developed the…
The Choice Hacking Model: How we use psychology, behavioral science, and AI to grow brands
Over my 20+ years of working with startups, scale-ups, and brands like McDonald's, AT&T, Adidas, and Starbucks I've developed the…
Maximizing Value: How to Leverage Psychology to Raise Your Prices
Clients often ask me, "How can we charge more?" The answer is simple: Make the value you offer crystal clear.In…
A Fascinating Interview with Earl Cox, CSO Emeritus at The Martin Agency
I am very excited to share my conversation with Earl Cox. Earl is the Chief Strategy Officer Emeritus for the…
How to Solve Impossible Problems: Reframing
Every day we’re presented with what seem like impossible challenges. Issues that you can’t crack, even after weeks, months, or…
AG1 Athletic Green: “Benefits” Email Psychology Breakdown
🧠 This education email from AG1 Athletic Greens has a lot to love (and some things I'd change). Here's the psychology behind…
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