All Articles
From case studies to tactics, marketing strategy and more.
Browse Choice Hacking's valuable behaivoral science and marketing psychology posts.
(Or just go to the top of this page and search for what you need)
Post Categories
What is the Halo Effect?
Quick Definition: The Halo Effect describes people’s tendency to let one positive trait guide their total opinion of a person, product,…
How Peloton Used Psychology to Make Exercise Addictive
Most people have a terrible time gathering the motivation to go to the gym. It’s because our fallible, human brains…
What is the Goal Gradient Effect?
Quick Definition: The Goal Gradient Effect says that people are motivated by how much is left to reach their target, not…
What is the Peak-end Rule?
Quick Definition: The Peak-end Rule says that people judge an experience based on how they felt at its peak and its…
6 Books That Will Change The Way You Think About Experience Design
Every designer, marketer, and entrepreneur has to understand how people experience their brands. And even though books on experience design…
How Confirmation Bias Can Sabotage Your Decision-Making
Have you ever ordered dinner in a restaurant, and after telling the waiter your order, they commented, "Good choice!". How…
How Starbucks uses psychology to perfect its experience
The Starbucks customer experience goes beyond a morning caffeine habit. Rising from a humble coffee shop on Pike Place in…
The Psychology of Panera’s Unlimited Coffee Subscription
In an announcement that caused caffeine addicts everywhere to rejoice, Panera, the U.S.-based bakery-café chain, has introduced an unlimited coffee…
How to Use Behavioral Science to Improve Your Marketing & Customer Experience
So you want to apply behavioral science to your experience, but you’re not sure where to start? You’ve probably been…
7 Examples of Cognitive Bias (and How to Fight Them)
What is Cognitive Bias? Everyone's thinking is subject to bias. These biases, also called heuristics, or mental shortcuts, are the…
Post Categories