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How Starbucks uses psychology to perfect its experience
The Starbucks customer experience goes beyond a morning caffeine habit. Rising from a humble coffee shop on Pike Place in…
The Psychology of Panera’s Unlimited Coffee Subscription
In an announcement that caused caffeine addicts everywhere to rejoice, Panera, the U.S.-based bakery-café chain, has introduced an unlimited coffee…
How to Use Behavioral Science to Improve Your Marketing & Customer Experience
So you want to apply behavioral science to your experience, but you’re not sure where to start? You’ve probably been…
7 Examples of Cognitive Bias (and How to Fight Them)
What is Cognitive Bias? Everyone's thinking is subject to bias. These biases, also called heuristics, or mental shortcuts, are the…